Why Skip Stores
Watch the video below to understand why our business model focuses solely on online sales, bypassing traditional brick-and-mortar stores. Discover the benefits this approach provides to you, our valued customer.
The following video will illuminate why Winstons Beds has chosen a business model that exclusively sells online and does not rely on traditional brick-and-mortar stores. This is largely because of the flawed concept of showroom mattress trials and the cascade of mark-ups involved in the traditional retail model.
In essence, brief trials in showrooms are insufficient for our bodies to truly adjust to a mattress, as the human body needs several nights, even weeks, to fully adapt. Furthermore, mattresses in showrooms are subjected to varying weights and body types, leading to a quicker and unnatural ‘breaking in’ process compared to a mattress at home. It’s at home where the real comfort of a mattress is determined, as it adjusts uniquely to your body and sleep habits over time.
Additionally, the traditional retail model includes various mark-ups to cover manufacturing costs, retailer’s overheads such as rent, utilities, sales staff salaries, and their profit margins. Thus, a customer ends up paying significantly more for a mattress in a store, essentially paying more for less.
At Winstons Beds, we bypass these superfluous charges by eliminating the middleman. We provide high-quality mattresses directly to you at justifiable prices, maintaining a pricing structure that values fairness and transparency. Our online approach focuses on your comfort, convenience, and satisfaction.
Enjoy the video for a more detailed understanding of our business philosophy.