Why are Vispring mattresses so expensive
Vispring mattresses price tag often raises eyebrows. The core reason behind their high cost is the retail model Vispring utilises to sell their mattresses. Here’s a breakdown of how this process contributes to the final price you see in stores or online.
Firstly, let’s consider the manufacturing cost. If Vispring produces a mattress, for instance, ‘Mattress A’, at a cost of £500, they then mark up the price to make a profit. Suppose they aim for a £500 profit; the selling price to the retailer would be around £1000. Retailers, in turn, apply their own markup, typically ranging from a 2 to 3 times multiplier, to cover their costs and profits. Therefore, a mattress that Vispring sells to a retailer for £1000 could end up priced at £2000 to £3000 in the store.
Moreover, the traditional retail experience of trying a mattress in-store does not guarantee that it will feel the same at home. Several factors contribute to this discrepancy. Firstly, a display mattress undergoes extensive use from numerous customers of different body types, weights and sleeping positions, affecting its firmness and comfort. Secondly, unless you’re the first to try a brand-new mattress and use it continuously for about 30 nights, replicating the in-store feel at home is unlikely. Despite paying a premium for in-store experiences, the inherent limitations mean you might not be getting the best value for your money.
When purchasing a Vispring mattress, whether in a physical store or online, you are subject to both the store’s markup and Vispring’s markup. This layered pricing structure significantly increases the cost. In contrast, Winston Beds adopts a different approach. We choose not to sell our mattresses through retail stores. This decision stems from our commitment to offering value without inflating prices. Selling directly to you allows us to avoid the additional markups that retail channels necessitate. Consequently, you benefit from lower prices for a much high specification mattress.
When considering the purchase of a Vispring mattress in-store, it’s crucial to note that returns are not accepted; only exchanges are allowed. However, at Winston’s Beds, we extend a similar exchange policy. Our customers enjoy the privilege of a 100-night trial, allowing them to test the mattress from the comfort of their home.
The question emerges: why would a customer choose to spend more on a Vispring mattress solely for the in-store trial, offering minimal value? They could enjoy a comparable home trial, with the advantage of lower prices and higher-specification mattresses.
We pride ourselves on offering mattresses that not only match but exceed the specifications of Vispring models, all at more competitive prices.
In conclusion, the decision-making process for purchasing a new mattress should weigh the benefits of a home trial and the value for money. Our offering at Winstons Beds is designed to meet these considerations, presenting a compelling case for choosing our products over traditional in-store options.